The Pure
Pre-Order — Ships 19 October 2026
White Kaolin Clay. A gentle ritual for face and body, for the days you want to feel purified and refreshed.
Choose your size above — 100g Face mask (approx. 10 uses) or 300g Body mask (approx. 15 uses)
Skin Benefits
Purifying • Refreshing • Gentle
Our Promise
Small Batch • Cruelty Free • UK Made
Targets
Dullness Uneven Texture Everyday Build-up Normal to Dry Skin Sensitive Skin
What It's For — Face
- Gently lifts away everyday dullness and congestion
- Refreshes tired, tight-feeling skin
- Purifies without stripping natural moisture
- Softens the look of uneven texture over time
- Gentle enough for sensitive skin
What It's For — Body
- Gently lifts away everyday dullness and build-up
- Refreshes tired, congested-feeling skin
- Purifies without stripping natural moisture
- Leaves skin feeling soft, calm and refreshed
- Gentle enough for sensitive skin and regular use
The Origin
White Kaolin is the mildest of all cosmetic clays, prized for centuries for its gentle, purifying feel on skin. Where richer clays can feel intense, kaolin works softly, drawing out everyday build-up while leaving skin's natural balance undisturbed. Just clay, a light glycerine base, and nothing that overcomplicates the ritual.
How to Use — Face (100g)
- Apply an even layer to clean, damp skin, avoiding the eye area.
- Leave for 5 to 10 minutes. The clay will tighten slightly as it works.
- Rinse thoroughly with warm water, massaging in gentle circular motions.
- Pat dry. Use once or twice a week, as part of your ritual.
How to Use — Body (300g)
- Apply a generous, even layer to clean, damp skin.
- Leave for 5 to 10 minutes. The clay will tighten slightly as it works.
- Rinse thoroughly with warm water, massaging in gentle circular motions.
- Pat dry. Use once or twice a week, as part of your ritual.
Ingredients
Aqua, Kaolin (White Cosmetic Clay), Maranta Arundinacea Root Powder, Glycerin, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin
Patch test before first use. Avoid the eye area when using as a face mask. For external use only when using as a body mask. Discontinue if irritation occurs.
Pairs Well With
The Silk Bonnet. Protect your hair while your ritual works.
Invest in yourself, one ritual at a time.
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